Brand Guide

our

Identity

our name

First Light Coffee Whiskey, First Light Whiskey, or First Light.

First Light represents new days, new adventures, and new opportunities to celebrate life's best moments.

our motto:

Celebrate Your Adventure™

locally crafted. family owned.

Born in San Diego, crafted with love from our family to yours.

our mission

Our mission is to inspire your to discover your First Light Moment, seek it out, be present and celebrate your adventure.

our values

Authentic, Playful, Resourceful, Innovative, Responsible

key phrases

Celebrate Your Adventure™
Embrace The Unkown™
Drink Coffee Whiskey™
Ready For Anything™
Quality With Purpose™
Ready For Anything™

descriptors

Locally Crafted, Family Owned
All Natural Ingredients
Real Coffee Extract
12X Award Wining
Gluten Free + Vegan
Organic Agave Nectar
Made in San Diego

giving statement

We are a proud member of
1% For the Planet and donate 1% of our revenue to environmental causes.

our

whiskey

the original
coffee flavored whiskey

Introducing First Light: a smooth, coffee flavored whiskey that can be enjoyed neat as a sipping whiskey or crafted into your favorite cocktail.

Naturally gluten free 99% corn whiskey blended with real coffee extract and rawblue agave on the coast of Southern alifornia.

our

Identity

our

whiskey

what makes first light coffee whiskey?

awards

brand

Elements

content

Examples